GUIDANCE COUNSEL

A consultancy connecting consumer expectations for brands with investor expectations for performance.

RICK ANGUILLA, PRINCIPAL
Rick has over 25 years experience in helping investors and consumers recognize the value of some of America’s most visible brands. Having worked closely with the founders of some of these most visible global consumer brands, he brings a breadth of experience across multiple disciplines including investor relations, brand communications, and strategy that has engendered the trust of some of the world’s most visible CEOs.

Services

Investor Relations
Having led the Investor Relations efforts at both Nike + Under Armour, Rick has an extensive track record of shaping communications and relationships with the financial community. His ability to articulate a growth company’s story has helped drive multiple expansion and create strong reputations for management teams.
Brand Strategy + Communications
Rick’s experience working with some of the most visible global consumer brands has taught him that building a brand strategy means always starting with the consumer. His work in executing effective brand strategies includes driving award-winning campaigns including Under Armour’s I Will What I Want.
C-Suite Counsel
Building an effective brand strategy requires the proper mix of demand conversion with demand creation. Working for extended periods on both the financial and marketing sides of global consumer brands enables Rick to effectively work across the C-Suite to build alignment around strategies and activations.